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	<title>ROI Metrics &#187; AOL</title>
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		<title>Os grandes portais americanos estão ficando maiores</title>
		<link>http://www.polacco.com.br/blog/index.php/2007/03/19/os-grandes-portais-americanos-estao-ficando-maiores/</link>
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		<pubDate>Tue, 20 Mar 2007 01:53:55 +0000</pubDate>
		<dc:creator>Rodrigo Polacco</dc:creator>
				<category><![CDATA[Estratégia]]></category>
		<category><![CDATA[Métricas]]></category>
		<category><![CDATA[Mídia]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[míd]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Tendências]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[A receita dos portais americanos está crescendo. A previsão para este ano é que os quatro maiores portais dos Estados Unidos recebam dois terços do investimento em mídia online. Segundo o eMarketer, as receitais publicitárias de Yahoo, AOL, MSN e Google foram 57,6% do total em 2006.
Segundo o analista David Hallerman, do eMarketer, “quando o [...]]]></description>
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